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Project Scope

Brand Design Package

Dayelight is a sustainable children's clothing line that uses eco-friendly materials such a cotton, bamboo, and recycled fibers to minimize environmental impact.

The branding for this project is fun, childlike, and bold. The color palette consists of colors that are playful and the brand icons (rainbow, cloud, moon, sun) are meant to represent "Dayelight" as well as the environment.

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